THE

HIGHSTREET.IO

PLATFORM

Highstreet.io’s robust SaaS platform combined with our leading-edge managed services provides customers with a seamless way to manage and optimize their product data.

Using Our Platform:

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Sell products on digital marketing channels or marketplaces

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Maintain consistent product content everywhere

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Create your own online marketplace

1. Share Product Content with Brands with Retailers

Synchronize content for all players in an eCommerce ecosystem.

Scenario 1

Implement a Brand to Retail content flow

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Use Delta feeds to support micro-synchronizations of brand content

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Support taxonomy validation (both brand and retailer validations)

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Enrich product information in transit from a Brand to Retail platform (categorization, markets or segmentations)

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Connect one Brand’s data to many Retailers

Scenario 2

Support a comprehensive content synchronization strategy for the entire eCommerce ecosystem.

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Put together content from brands and from content repositories (such as Hubba, Icecat, Celum)

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Use Delta feeds to support micro-synchronizations of brand and content repository content

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Enrich product information while in transit from Brand to eCommerce eco-system

2. Transform an eCommerce System into a Marketplace

 

Synchronize a large number of sellers into a unified, central shop & bi-directionally connect moving product data from sellers to the central shop & order data from the central shop to the individual sellers.

3. Synchronize Products with Shopping Channels

 

Distribute complete and accurate product data from e-Commerce sites to shopping channels & maintain synchronized product data between eCommerce and marketing channels.

4. Synchronize Marketplaces with eCommerce or ERP

 

Simplify selling products on marketplaces & maintain synchronized product and order data improving the efficiency of eCommerce product handling and logistics.

How It Works

Flexible Product Data Editing & Customizations

Feed flexibility is integral to making constant tweaks to your campaign performance. Highstreet.io relies on powerful and flexible tools to transform your input data format into hundreds of output formats as specified by channel partners.

Our tools are based on two approaches:

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Declarative approach: using a standardized language called Freemarker we’re able to optimize your product data quickly and easily

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Scripting approach: applying Groovy scripting, a Java-like language, to simplify the data transformation configuration and minimize the time it takes to make complex product data transformations.

Note: Our platform’s online editors support coding both languages combining them with flexible input and output filtering rules.

Data Optimization for Marketing Channels using Lookup Tables and Mapping Customizations

Highstreet.io supports sophisticated mapping and classification operations for product data. Mapping tables are used to translate data, standardize categories and complete missing product fields. There are hundreds, if not thousands of mapping tables used across our platform by our customers.

Most common product data taxonomies and classification systems are:

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Amazon

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Google

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eBay

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Icecat

We manage these classifications with our specific hierarchical mapping tool. To access the tool we start by selecting Classification and Taxonomy from the platform menu.

Once we select the product category from the menu we map it from the originating source to the destination source.

Search, Browse and Edit Product Data

Highstreet.io contains a scalable and configurable visualization tool to search and navigate product items from data sources. All product details available on Highstreet.io internal object model can be browsed.

Users have the option of selecting which columns to view. Search is structured based on data types of individual elements. All product data points are available on a detailed product viewer with the option of editing individual product data.

At the end of editing operations, users can continue data edits even with subsequent feed uploads forever or for a user configurable interval. Alternatively, changes persist until the next feed upload. A fully pictorial grid view is also available for visual oriented browsing operations.

Connectivity Capabilities of our Data Sources and Output Feeds

Highsteet.io flexible connectivity options allow you to:

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connect to diverse data source types such as product details (from eCommerce), order data (from marketplaces), inventory data (for Local Inventory Ads), Google Analytics performance data (for adaptive performance feeds), store details (for Google My Business) and generically any data source type of data;

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connect to different output feed types such as marketing channels, marketplaces and generic output data channels;

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choose whether to retrieve data remotely from SFTP/FTP, S3 and other remote repositories, or to receive data from partners (whether data sources or output sources);

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pick anyone of over 300 different types of marketing channels or marketplaces

Get in Touch With Us

4 + 15 =

Canada

Italy

11 King St. W, Suite 700
Toronto, ON, M5H 4C7

Via Spagnole, 2/B
37015 Domegliara

+1 416 268 0226

 

+39 045 966 6370
+39 045 966 6372

Get in Touch With Us

14 + 7 =

Italy

Via Spagnole, 2/B
37015 Domegliara

+39 045 966 6370
+39 045 966 6372

Canada

11 King St. W, Suite 700
Toronto, ON, M5H 4C7

+1 416 268 0226